Peterborough & Cambridge

Look out for our great birthday offers & competitions

Welcome to...

Advance Performance

the specialist running &

triathlon stores

From our two UK-based stores not only do we offer fantastic products, but also award winning help and advice to enable you to achieve your optimum athletic performance, whatever your level of ability.

Latest News & Events

The latest updates  ... more


NEW Running Fitness Class
Kick your running into a new gear ...more


Full/Part time in our Cambridge store ...more


Half-Day Triathlon workshops
For beginners & intermediate competitors ...more


New sports coaching & testing partnership
Runners, swimmers, cyclists & triathletes ...more


Drop-in Perform Clinics
Call in anytime for free advice (PGER)  ... more










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regular running &

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We have a great team of professional, well trained yet completely down-to-earth, cheerful and friendly staff whose aim is to help you to achieve your personal goals safely and comfortably; whether that be to begin running, get fit, lose weight, have comfortable feet or win a marathon!

We have the team in place to get you fitter more efficient and improve your comfort as well as solving and preventing injuries. Watch our video and find out more.