Peterborough & Cambridge

Fantastic Prize in our 15th Birthday Big Prize Draw - FREE entry!

Welcome to...

Advance Performance

the specialist running &

triathlon stores

From our two UK-based stores not only do we offer fantastic products, but also award winning help and advice to enable you to achieve your optimum athletic performance, whatever your level of ability.

Latest News & Events

The latest updates  ... more


15th Birthday Big Prize Draw
Fantastic prize in our free to enter draw ...more


Beginners Running Course
Cambridge store ...more


Running Fitness Class
Kick your running into a new gear ...more


15th Birthday Celebrations
Festivities, offers & prizes ...more


New sports coaching & testing partnership
Runners, swimmers, cyclists & triathletes ...more











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regular running &

triathlon information.



We have a great team of professional, well trained yet completely down-to-earth, cheerful and friendly staff whose aim is to help you to achieve your personal goals safely and comfortably; whether that be to begin running, get fit, lose weight, have comfortable feet or win a marathon!

We have the team in place to get you fitter more efficient and improve your comfort as well as solving and preventing injuries. Watch our video and find out more.