Footnotes Issue 10 – Winter 2010

The latest edition of our newsletter, Footnotes, is now available in store! Catch up with all the latest happenings at Advance Performance, including our success in the national BT Business Essence of the Entrepreneur competition, the Peterborough Evening Telegraph Small Business of the Year awards, advice on shin splints and in-store support from Core Cambridge. Plus details of events including the Cambridge Festival of Running 2010, the Great Eastern Run 2010 and the A1 series of races.

Innovative Running Store Awarded as Excellent -Dragons Den’s Peter Jones and celebrity photographer Rankin honour Sport Business-

An innovative sports shop in Peterborough has been awarded for their success in the national BT Business Essence of the Entrepreneur competition. Advance Performance is an independent, family-owned specialist running store with technical products for everyone who runs - whatever their age or ability. Advance Performance customers are prescribed running shoes through a complimentary consultation and gait analysis, which minimises the risk of injury and discomfort. The business is run by Samantha Hale and despite a generally tough economic year, profits have increased by 150% and web sales by nearly 50%. They have also completely stopped using plastic carrier bags and implemented a Shoe Recycling Scheme. Samantha has now had the essence of her business captured in a stunning portrait by renowned celebrity photographer Rankin, and the image will be displayed in a public exhibition at the gallery@oxo on London’s South Bank from 29th January – 29th February 2010. Speaking about the award Samantha Hale said: “Entering the BT Business Essence of the Entrepreneur award encouraged me to look at parts of the business that you may not find time to look at on a day to day basis. As a winner, my business can only benefit from enhanced credibility and the image from Rankin is a great visual representation.” The annual BT Business Essence of the Entrepreneur competition celebrates UK entrepreneurs that have demonstrated exceptional dedication and passion towards their work. There are 20 winners in total – who are all at the forefront of using technology to help them succeed in a variety of different ways, from interactive customer websites to GPS tracking devices. Bill Murphy, managing director of BT Business said: “It’s an inspiration to see the great resolve of this country’s entrepreneurs in the face of tough times. Now, more than ever, businesses need the recognition and support that these awards are able to give them. Technology is helping entrepreneurs diversify, think differently about how they run their businesses and evolve the services they offer in a challenging economy. We have recognised some of the businesses that are at the forefront of these innovations.” Head judge Peter Jones added: “The BT Business Essence of the Entrepreneur winners are bucking a trend, creating stand-out businesses, harnessing the developments of technology and thriving. I was massively impressed with the standard of entries, and the diversity of the entrepreneurs, and I congratulate the winners for being selected.” Find out more about the exhibition at: www.bt.com/entrepreneur

Run the A1 Series 2010

All about the A1 Series Peterborough-based Advance Performance, the running store for everyone, sponsor most local running races as part of the company philosophy of supporting the community. As a result of this, the A1 Series was born. In 2010, Brooks are supporting the series wholeheartedly and are kindly giving a substantial level of prizes and support. Brooks® Sports, Inc. is a leading running company that designs and markets a line of high-performance men's and women's running shoes, apparel and accessories in more than 40 countries worldwide. Designed to elevate the running experience, Brooks' advanced stability, cushioning and motion control gear is recognized as the product of choice among runners of all levels. Entirely focused on the run, they are dedicated to inspiring people to run and be active. Brooks creates innovative equipment that keeps you running longer, farther and faster - and with more enjoyment of the run. Previously supported by Nike, Mizuno and New Balance, the Series has grown and developed and has raised over £10,000 for the British Heart Foundation, Marie Curie Cancer Care and Sue Ryder, Thorpe Hall Hospice. Sue Ryder Care Thorpe Hall Hospice is very excited to be the chosen A1 Series 2010 charity. They are looking forward to joining us in raising much needed funds to help the people it cares for get the best from life. 25p will be donated for EVERY entrant at EVERY race The A1 Series 2009 raised much needed funds and we are looking to raise even more in 2010! Aims of the A1 Series To encourage everyone to run, regardless of their age or ability To increase the numbers attending the individual races To promote the activities of local running clubs To encourage runners to join their local club To raise funds for the Sue Ryder Care Thorpe Hall Hospice To inform people about Advance Performance - the running store for everyone To promote the specialist products of Brooks with the aim of reducing injury and discomfort to runners To put novice runners in touch with experts If you would like to know how you can raise money for Sue Ryder Care, please visit www.suerydercare.org.uk reg charity no. 1052076 Events The Advance Performance Run The A1 Series 2010 Folksworth 15 Mile, Peterborough - 24 January Folksworth Village Hall/Primary School, Folksworth 11am Entries: Claire Piercy 15race@yaxleyrunners.org Cost: £15 attached, £17 unattached Closing date for entries: Sat 16 Jan 2009 Course not suitable for wheelchair competitors Thorney 10K, Nr Peterborough - 28 March Bedford Hall, Thorney, Peterborough. 10.30am Entries: Keith Hall, 20 St Mary's Close, Thorney, Peterborough, PE6 0SJ £7 Attached, £9 Unattached. Entries online. NO entries on day. Course not suitable for wheelchair competitors Eye 10K, Nr Peterborough - 9 May (& Fun Run) Eye Primary School, Eyebury Road, Eye, Peterborough. 11.00am Cost £7.50 Attached, £9.50 Unattached £1 extra on day. £3.50 Fun Run Cheques payable to: Eye Community Runners. Entries taken on-line. Race Limit 550 Course not suitable for wheelchair competitors. Abbey 10K, Ramsey, Cambs. - 13 June (& 3K Fun Run) One Leisure Hollow Lane, Ramsey, Cambs 11.00am Entries: A Graham, 6 Sunfield Road, Bury, Ramsey, Cambs, PE26 2NN Race limit 500 Cost: £9 affiliated, £11 unattached £2 extra on the day Cheques to: Ramsey Road Runners Course not suitable for wheelchair competitors Sutton Feast Beast 7 Mile, Ely - 27 June (NB multi terrain & 2mile Family Run) Sutton-in-the-Isle, Ely 11am Entries: Mrs T A Robinson, 2b Victoria Plc, Sutton, Ely CB2 2NP Cost: £7 affiliated, £9 non affiliated. £1 extra on day Cheques to: Sutton Feast Week Course not suitable for wheelchair competitors The March 5 Spud Run - 4 July (& 1.5m Fun Run) Elm Rd Sports field, Elm rd, March 11 am Cost £7 affiliated, £9 non affiliated, Fun Run £2 Entries online & on the day Course not suitable for wheelchair competitors Bushy 10K, Peterborough - 11 July (& 3K Fun Run) Bushfield Sport Centre, Orton Centre, Peterborough, PE2 5RQ 11am Entries: Alan Miles, 12 George St, Woodston, Peterborough, PE2 9PD Cost: £8 attached, £10 Unattached, Fun Run £3 Cheques to: Bushfield Joggers Course not suitable for wheelchair competitors Thorney 5 Mile, Nr Peterborough - 15 August Bedford Hall, Thorney, Peterborough. 10.30am Entries: Keith Hall, 20 St Mary's Close, Thorney, Peterborough, PE6 0SJ Cost: £7 Attached, £9 Unattached. Entries online. NO entries on day. Course not suitable for wheelchair competitors Nene Valley 10 Mile, Peterborough - 5 December The Cresset, Bretton, Peterborough 10.30am Entries: Mr Dave Robson, 13 Rock Road, Peterborough, PE1 3BU Closing date: 27 Nov Cost: £8 attached, £10 unattached Cheques Payable to: Nene Valley Harriers Course not suitable for wheelchair competitors Click on the race name above to go to that race's website for more details. Encouraging Everyone To Run - Come On, Give it a Try! Download a universal entry form by clicking here. Entry form is in Adobe PDF format if you If your computer cannot display PDF's then Click Here to get a free ADOBE ACROBAT READER®