History and Awards
Advance Performance are Runner Up in the British Small Business Champion Awards

The judges were certainly impressed by the Peterborough running store, with last year's winner, Heather Gorringe, Managing Director of Wiggley Wigglers the 2006 British Small Business Champion and now one of the judges commenting, "Advance Performance really stood out from all the entries during the judging process. Their presentations were excellent and they should not stand for second place but go for it again in 2008!" What the judges were looking for:
This award will go to retailers who stand out against the competition and who can demonstrate the highest store standards as well as being at the forefront of independent retailing.

Businesses must show real commitment to community retailing and must demonstrate they have gone out of their way to support their customers. Demonstrate strong financial performance; product and store improvements; high customer satisfaction and clear evidence that the business has moved forward in the last 12 months.
A fabulous trophy and certificate were awarded to Managing Director of Advance Performance, Samantha Hale, who said, "It was an honour to be present at the gala dinner with Britain's top small businesses. We have learned so much from the experience and we look forward to competing again next time."
The British Small Business Champion Awards are for companies with fewer than 50 employees, aim to celebrate and recognise the achievements and importance of the UK's small business sector. The Awards are organised by Britain's leading business organisation, the Federation of Small Businesses. Advance Performance was short-listed as an Area Finalist from many companies across Central Britain, an area stretching across 20 counties from Cheshire, to mid Wales, and areas from Gloucestershire, across to Suffolk and to Essex in the south.

Commenting, Managing Director of Advance Performance, Samantha Hale said, "We were thrilled to receive our invitation letter to the BSBC National Finals. Becoming an Area Finalist is an accolade to the service we provide and the attention to detail that all the team give to our customers."
Celebrating its 11th year of trading, Advance Performance, the running store for everyone, is no stranger to business award success, often being ranked alongside multi-million pound turnover businesses. For three consecutive years, Advance Performance has been a finalist in two categories of the Business Weekly East of England Business Awards and in 2006 were finalists in two categories of the Evening Telegraph Business Awards. The Peterborough running store has achieved a consistently strong reputation for giving best advice and outstanding customer service, with resulting increases in sales and profitability year on year.



