Qualifications
Advance Performance aim to help anyone of any age or ability to achieve their personal running, triathlon and fitness ambitions – beginner to elite, young or old – through well trained staff who offer a high level of experience and customer service. Rider Secrets, being a subsidiary of Advance Performance, also offer the following services specifically to event & endurance riders.
Running Shoe Prescription
Advance Performance have the team in place to ensure that we are the experts in running shoe prescription, led by Matt Parker. Matt has been prescribing running shoes for more than 12 years. There is very little that Matt doesn’t know about all the different running shoes, technologies and brands available and the effect they have on a runner’s foot. There are no qualifications available to prescribe the correct pair of running shoes, so experience really does matter.
Matt is involved in the design of future running shoes for a leading manufacturer and is also on the design test teams for leading brands. He is very well respected within the industry and also trains each member of staff, who undergo the same training and share the same values.
In addition, all members of our team regularly undertake comprehensive training from our running shoe brands such as Brooks, Nike, adidas, Mizuno, Saucony, KSwiss etc.
Biomechanics and podiatry are an important part of the running shoe prescription process – and all of our team are continually trained to understand much more than the basics of those areas. To back up this knowledge and experience we work closely with our Podiatrist Jenny Hinton BSc Honours Podiatry S.R.Ch. M.Ch.S. , our in-store Sports Therapist, Howard Piccaver BSc (Hons), DipST, MSST, Nutritionist Laura Fox Dip.ION and world-class sports medicine and strength & conditioning experts Core Cambridge.
Dan Coley of Core Cambridge says, “Advance Performance isn’t just a running shop – it’s an athlete support system; They’re continually innovating to help customers derive more joy from their sport.”
Our customers are able to utilise our well-trained and experienced in-store team to look after their requirements on a day-to-day basis. This is generally through the prescription of the correct running shoes, advice about stretching, nutrition, blister prevention, technical clothing etc. We then refer specific issues to the following specialists:
Podiatrist Jenny Hinton BSc (Hons)
BSc Honours Podiatry S.R.Ch. M.Ch.S. HPC Registered Chiropodist and Podiatrist IIST, IIHHT Qualified Sports Therapist Qualified Sports and Remedial Massage Therapist
Jenny’s particular area of interest in Podiatry is biomechanical assessments and orthotic therapy. Jenny has also worked alongside Osteopaths and Sports Therapists gaining a valuable insight into alternative assessment and treatment techniques.
Jenny is based at Cambridge Chiropody & Podiatry and also works alongside us in store and at events & training evenings.
Jenny says: “I am always happy to recommend Advance Performance to people. They have a great selection of products, which combined with the staff’s knowledge and advice, ensures people get exactly what they need. I feel working together with Advance Performance helps us both to progress in our specialist fields and give a more complete service”.
Graduate Sports Therapist Howard Piccaver BSc (Hons), DipST, MSST
BSc (Hons), DipST, MSST Sports Science & Sports Therapy Member of the Society of Sports Therapists
Howard runs his practice from Advance Performance, Peterborough, where he is also on hand to prescribe running shoes and train staff.
Howard was a Senior Lecturer at London Metropolitan University (1999 – 2004) and the University of Hertfordshire (2004 – 2008), training the Sports Therapists of the future. He primarily lectured on advanced level Sports Therapy modules and supervised final year research projects, as well undertaking a major role in course and curriculum development. He has also been a regular lecturer on the ‘Diploma in Sports Therapy’ on behalf of Sports Rehab & Education - one of the UK’s leading educational programme providers for courses and workshops in the treatment, management and rehabilitation of sports injuries.
Over the last 10 years Howard has established a reputation for providing a professional and comprehensive Sports Therapy service. He is well known in local sporting circles having previously been the Sports Therapist for Peterborough Rugby Club (1997-1999), Peterborough United Ladies FC. (2001-2002) and Peterborough Lions RUFC (2006-2008). He has extensive knowledge and experience in the specialist field of sports injury management and rehabilitation, underpinned by regular attendance on CPD (Continued Professional Development) seminars, workshops and sports medicine conferences, he regularly liaises with his peers to further develop his skills in light of current ‘evidence based practice’. His passion and aim is to provide optimal treatment strategies and advice for his clients who are seeking a return to fitness from all types of sports and occupational related injuries.
V02 Testing Mike Chapman & Dan Gordon, Anglia Ruskin University
Mike Chapman is our in-store V02 Max testing expert who has been fully trained to offer detailed V02 assessments using state of the art equipment.
He has been trained under the watchful eye of Dan Gordon, Principal Lecturer at Anglian Ruskin University, Cambridge. Dan is Pathway Leader, Sports Science, Level Two Undergraduate Tutor and Laboratory Manager for Human Energetics & Performance Centre.
For customers who would like to go to the next level of Sports Science Testing we work with Anglia Ruskin University and refer customers to them for Lactate Threshold Testing and other sports science services.
Core Stabilty Core Cambridge
Advance Performance are proud to work closely with the highly qualified team at Core Cambridge. Members of their team can often be found in store and at special events. They are also involved in training the Advance Performance team and we have a strong working relationship with them.
Core Cambridge provide a world-class sports medicine and strength & conditioning services for everyone. Their diverse client base includes elite athletes, governing bodies, universities, councils, school, local sports teams, blue-chip companies and hundreds of ‘ordinary’ people, parents and ‘weekend warriors’.
Core Cambridge’s team include individuals with the following qualifications:
MSc Physiotherapy MCSP
BSc (Hons) Sports Therapy MSST, CSCS
BSc (Hons) Sports Science, ASCC
BSc (Hons) Sport & Exercise Science, ASCC
MSc Strength & Conditioning, ASCC
MSc Sports Performance
BSc (Hons) Sports Studies
Sports Nutrition Laura Fox Dip ION
Our in-store Nutritionist is a member of the British Association of Nutritional Therapists (BANT) and is registered with the Complementary & Natural Healthcare Council (CNHC) and offers consultations by appointment.
Coaching & Mentoring Tim Williams
Tim works from our Cambridge store and is a Level 3 British Triathlon Federation Coach and Coach Mentor, a British Cycling coach and a British Triathlon Federation Coach Tutor. He has successfully coached individuals at World & European Championship level and is also Head Coach & Training Co-Ordinator of Cambridge Triathlon Club as well as Regional Head Coach for the British Triathlon Association.
