Welcome to Advance Performance

Important COVID update

Store update from 5 January 2021

With the increased covid restrictions Advance Performance will temporarily close to the public.

The website will be fully functional and we will be offering kerbside click and collect from both of our stores at the following times:

Monday10:00-13:00
Wednesday10:00-13:00
Friday10:00-13:00
Saturday10:00-13:00

Other times may be available, please call stores directly to arrange
Peterborough | Cambridge


Shop by category


In-store Peterborough
Social distancing inside our Peterborough store

Advance Performance has been working with the local running community as an independent specialist running and triathlon store for more than 20 years.

Helping runners of all ages and abilities, achieve their personal goals, providing our unique RunBetter Gait Analysis and shoe prescription.

The team at our Peterborough and Cambridge stores have unrivalled experience and expertise. Making us much more than the average sports store.

Throughout lockdown closures we’ve continued to support our customers and welcome them back in-store safely.

The running and triathlon stores for everyone


  • Pulseroll Prize Draw
    Fun Prize Draw Time. We’ve two fantastic prizes in partnership with Pulseroll – the perfect recovery partner. Pulseroll supply the […]
  • AP Running Shoe Guru
    Need advice on replacing your running shoes? Now you can email our Running Shoe Guru for help During lockdown we’re […]
  • Mother’s Day Gift Ideas
    If you’re mum is a runner, then we’ve put together a few ideas for Mother’s Day gifts For Mother’s Day […]
  • COVID update
    Important COVID update Store update from 5 January 2021 With the increased covid restrictions Advance Performance will temporarily close to […]