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Fetcheveryone sponsor

Fetcheveryone sponsor

We’re really excited to be the Fetcheveryone sponsor for their Member of the Month.

Fetcheveryone is a free website for runners, cyclists, swimmers and walkers.

Each month community members nominate others as Member of the Month, they go into a draw to win an Advance Performance voucher worth £100!

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Recycle your shoes

Recycle your running shoes in-store

Don’t just bin your old running shoes – recycle

Bring your old running shoes in-store with you and recycle them. At Advance Performance we’ve been offering a running shoe recycling service for a number of years.

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Top 10 Benefits of Running

Top 10 benefits of running

There are many benefits to adding running to your fitness regime

Here we list just a possible top 10 benefits of running

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Shoe of the Month December

Shoe of the Month Defyance 11

Shoe of the Month December 2020 – Brooks Defyance 11

Advance Performance Shoe of the Month December.

Brooks Defyance 11

The Brooks Defyance has been Advance Performance’s best-selling shoe for the past six years, because it offers a great blend of cushioning and support.

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New Sports Therapist in-store

TMacLife logo

TMacLife Sports Therapy at Peterborough

We’re excited to announce that we’ve a new Sports Therapist partner at our Peterborough store.

Tola Macaulay, of TMacLife will be opening her clinic on 4th February 2020, delivery our own #RunBetter Massage in addition to her services which are also open to everyone, not just Advance Performance customers.

The clinic will initially be open on Tuesdays, Thursdays & Saturdays.

To find out more about Tola and TMacLife or to book an appointment, please visit her website at



TMacLife Sports Therapist

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Award winning specialist running stores celebrate 20th birthday

Advance Performance, the specialist running stores in Peterborough & Cambridge are celebrating their 20th birthday

Advance Performance celebrating 20th birthday

It all began in a back bedroom when, Managing Director, Samantha Hale, formed her own sports related retail business, moving into her first store in Fulbridge Road, Peterborough, 20 years ago.

Now the two Advance Performance running stores regularly help thousands of customers every year to realise their personal sporting goals, safely and comfortably, achieved in no small part by consistent investment in the best qualified and experienced staff.

In 2018 the stores launched their RunBetter solutions, maximising the wealth of experience within the team, who are fully qualified coaches, sports scientists and therapists. All experienced and passionate runners.

RunBetter really does make Advance Performance more than just a sports store, they can help you be your personal best, solve & prevent injuries, get fitter and faster and achieve your goals – whatever your age, running experience or ability.

“It’s hard to believe that 20 years have passed, but we’re still growing and busier than ever before.

“I’m proud of the team we have and excited that in addition to our carefully chosen products, we can really deliver quality services in-store,” said Samantha. 

With their emphasis on exceptional customer service and qualified advice, Advance Performance appear to be bucking the trend of a declining High Street and with business booming, they appear to have been proven right.

In this 20th birthday year, they have forged new links with the Sports & Exercise Sciences department at Anglia Ruskin University, jointly running Train Smart Seminars. Plus a partnership with running event organisers Sublime Racing, who brought the marathon distance race back to Peterborough for the first time in over 30 years.

The Peterborough store has also recently launched RunBetter running training plan consultations and supported training plans.

You can find out more about the RunBetter solutions on offer in-store or online at