Re-opening of specialist running store

Advance Performance are most definitely still running – the new way! Advance Performance, the specialist running and triathlon stores in Peterborough & Cambridge have recently re-opened to the public this June after closing their doors in March for the COVID-19 lockdown. In 2019 the business celebrated its 20th birthday, but the last months have meant

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COVID-19 Coronavirus Statement

Response to COVID-19 Coronavirus Advance Performance is a customer-facing company and, as such, we are taking precautionary measures for both our employees and our customers. We will place hand santiser gel in strategic places throughout our stores for both employees and customers to use as they enter and exit the building and for regular use

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Top 10 Benefits of Running

There are many benefits to adding running to your fitness regime Here we list just a possible top 10 benefits of running 1. Overall mental health Your body releases chemicals which help with mental wellbeing. 2. Increased lung capacity Lessens the effects of asthma, helps strengthen lungs and bronchi. 3. Blood pressure Your arteries expand

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Holiday Opening Hours

Public holiday store opening hours in Peterborough & Cambridge. Holiday Opening Hours may vary at each store, so please check the full details to ensure you’re not disappointed.  

New Sports Therapist in-store

TMacLife Sports Therapy at Peterborough We’re excited to announce that we’ve a new Sports Therapist partner at our Peterborough store. Tola Macaulay, of TMacLife will be opening her clinic on 4th February 2020, delivery our own #RunBetter Massage in addition to her services which are also open to everyone, not just Advance Performance customers. The clinic

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Bleep Test and Nutrition Tasting Evening

Date: Wednesday 11 September 2019 Time: 7-8:30pm Cost: FREE Peterborough Store Beep/Bleep Test and Nutrition Tasting and advice night Instead of our usual coached track session at the Embankment Track, we will be holding a Bleep test outside the Peterborough store at 7pm. Afterwards in-store we will be testing, tasting, talking and giving advice about all

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Award winning specialist running stores celebrate 20th birthday

Advance Performance, the specialist running stores in Peterborough & Cambridge are celebrating their 20th birthday It all began in a back bedroom when, Managing Director, Samantha Hale, formed her own sports related retail business, moving into her first store in Fulbridge Road, Peterborough, 20 years ago. Now the two Advance Performance running stores regularly help

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New partnership helps runners Train Smart

Talks can help runners reach their personal best TRAIN SMART seminars will take place throughout 2019 at Anglia Ruskin in Cambridge. Runners across the region will be able to take advantage of the latest developments in sports science thanks to a series of TRAIN SMART seminars being held at Anglia Ruskin University in Cambridge. The

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Darren Grigas Ambassador update – September 2018

Our Ambassador, Darren Grigas, updates us on his latest adventures “It is a shame for a man to grow old without seeing the beauty and strength of which his body is capable” – Socrates The trouble with taking on and completing epic races of ridiculous proportions, is that it gets addictive, and each time you’ve

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Matthew McClure Ambassador update – September 2018

Matthew McClure Advance Performance Ambassador   Matthew McClure is a SKINS ambassador through Advance Performance and has been a triathlete for 6 years, also competing in time trial racing. Matt’s latest update… I’ve had a busy race season travelling all over the country also into Europe watching my son and my dad racing. On the

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Retail Excellence Awards Finalist

Advance Performance are once again in the running for a top award Advance Performance, are literally ‘in the running’ for a top award for Midlands family businesses. The specialist running and triathlon stores, are finalists in the Retail Excellence category of the Midlands Family Business Awards, the UK’s only independent, not-for-profit annual Awards showcase for

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Try AfterShokz headphones in-store

Try AfterShokz headphones in-store We have AfterShokz headphones in-store and online, and now you can try before you buy in-store. Now you can hear the music AND the world around you with bone conducting AfterShokz wired and wireless earphones. Try them on, test them running on the treadmill. Check out the fit and great sound quality. Bone

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RunBetter with Advance Performance

From the day Advance Performance moved into its first ever store in 1999, set up its treadmills and introduced video gait analysis, the aim has always been to provide total athlete care … RunBetter services are temporarily unavailable due to COVID-19 social distancing. They will be back as soon as it’s safe to do so. Now with addition

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Thorlos socks – buy one pair get another half price

Thorlos socks in-store promotion – half price pair when you buy a second pair  Half price pair at equal or lesser value.   This offer will run until 31 May 2018 or while stocks last. Watch the Thorlos video to find out more about these great running socks        

Hotel Felix Running Experience

Announcing an exciting new partnership with Hotel Felix, Cambridge Inspired by the Cambridge Half Marathon we’ve teamed up to offer a fantastic Running Experience. Hotel Felix guests will enjoy a combination of traditional Victorian architecture with contemporary design. This is coupled with the very best of running advice, guidance and a host of running routes to

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