Free Sports Massage Taster Session

Free 20-minute sports massage taster session for new clients If you’ve never used our in-store Sports Therapists in Peterborough and Cambridge, now is your chance to give them a try Free of Charge. Shaw Sports Therapy in Cambridge and TMacLife in Peterborough are each giving away ten FREE 20-minute taster sessions between now and the

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Shoe of the Month October 2020

Shoe of the Month October 2020 – Brooks Ghost 13 Advance Performance Running Shoe Guru, Matt’s featured shoe of the month. Brooks Ghost 13 There has been a couple of changes to the popular Ghost model this year. The most notable is a welcomed increase in Brooks’ DNA Loft foam within the midsole of the

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Running Kitbag Essentials

Running is a pretty straightforward sport and needs very little in the way of specialist kit. Our Running Kitbag Essentials puts together six must haves to get you started. There are performance and comfort benefits in buying the right gear, so you can spend more on technical clothing and gadgets for example. But if you’re

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Re-opening of specialist running store

Advance Performance are most definitely still running – the new way! Advance Performance, the specialist running and triathlon stores in Peterborough & Cambridge have recently re-opened to the public this June after closing their doors in March for the COVID-19 lockdown. In 2019 the business celebrated its 20th birthday, but the last months have meant

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HIIT – Training for runners

What is HIIT? How does this type of training transfer to running At Advance Performance when we carry out a gait analysis for a customer, part of our process involves asking the customer for details of other activities that they are currently doing. Increasingly, the reply to this question has included the term ‘HIIT Training’,

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10 tips for increased flexibility

RunBetter – increased flexibility Increased flexibility and range of motion is great for you, it has been proven to improve balance, strength, injury prevention, posture and lessen pain. Top 10 tips for increased flexibility: Stretch for longer Holding a Stretch for around 10 seconds is not enough, try holding for 45 seconds or more, it

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RunBetter Runners Foam Rolling Videos

Watch our Runners Foam Rolling videos helping you #RunBetter every day Our Runners Foam Rolling videos are just a small part of the RunBetter solutions available in-store. They are provided by our qualified team who are here to help you be your personal best. Find out how you can RunBetter with Advance Performance. The RunBetter

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RunBetter Runners Essential Stretches Videos

Watch our Runners Essential Stretches videos helping you #RunBetter every day Our Runners Essential Stretches vidoes are just a small part of the RunBetter solutions available in-store. They are provided by our qualified team who are here to help you be your personal best.  Find out how you can RunBetter with Advance Performance. The RunBetter Runners Essential Stretches

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Meet our Running Shoe Guru

Need advice on replacing your running shoes? Now you can call or email our Running Shoe Guru for help During social distancing we’re unable give you in-store gait analysis, but we’re reaching out to customers who might be in need of running shoe advice and sharing with you the Advance Performance Running Shoe Guru. Some

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COVID-19 Coronavirus Statement

Response to COVID-19 Coronavirus Advance Performance is a customer-facing company and, as such, we are taking precautionary measures for both our employees and our customers. We will place hand santiser gel in strategic places throughout our stores for both employees and customers to use as they enter and exit the building and for regular use

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Beginners running tips

Our best beginners running tips Our own strapline “The Running and Triathlon Stores for Everyone” really does mean we positively encourage all abilities, beginners or seasoned professionals. We know that as a specialist store people sometimes feel a little intimidated by the label, especially when just starting out. We welcome runners of all abilities and especially beginners,

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Top 10 Benefits of Running

There are many benefits to adding running to your fitness regime Here we list just a possible top 10 benefits of running 1. Overall mental health Your body releases chemicals which help with mental wellbeing. 2. Increased lung capacity Lessens the effects of asthma, helps strengthen lungs and bronchi. 3. Blood pressure Your arteries expand

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Are you sitting up straight? – Upper Crossed Syndrome

Upper Crossed Syndrome – are you sitting up straight? My mum always used to say to me “sit up straight” if she ever caught me slouching. She was definitely on to something. I’m not sure she knew the reason why she said it to me but it is something I remember whenever I find myself

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Holiday Opening Hours

Public holiday store opening hours in Peterborough & Cambridge. Holiday Opening Hours may vary at each store, so please check the full details to ensure you’re not disappointed.  

Sleep and Injury

What’s the connection between sleep and injury? Are you more likely to have a sport injury if you’re not getting enough shut-eye? Here’s the scenario, do you recognise any of it?   It’s 6am, you get up, go for a run, grab breakfast, drop the kids at school. Work all morning, grab a sandwich, work all

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