Re-opening of specialist running store

Advance Performance are most definitely still running – the new way! Advance Performance, the specialist running and triathlon stores in Peterborough & Cambridge have recently re-opened to the public after closing their doors in March for the COVID-19 lockdown. In 2019 the business celebrated its 20th birthday, but the last months have meant facing unprecedented

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HIIT – Training for runners

What is HIIT? How does this type of training transfer to running At Advance Performance when we carry out a gait analysis for a customer, part of our process involves asking the customer for details of other activities that they are currently doing. Increasingly, the reply to this question has included the term ‘HIIT Training’,

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10 tips for increased flexibility

RunBetter – increased flexibility Increased flexibility and range of motion is great for you, it has been proven to improve balance, strength, injury prevention, posture and lessen pain. Top 10 tips for increased flexibility: Stretch for longer Holding a Stretch for around 10 seconds is not enough, try holding for 45 seconds or more, it

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RunBetter Runners Foam Rolling Videos

Watch our Runners Foam Rolling videos helping you #RunBetter every day Our Runners Foam Rolling videos are just a small part of the RunBetter solutions available in-store. They are provided by our qualified team who are here to help you be your personal best. Find out how you can RunBetter with Advance Performance. The RunBetter

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RunBetter Runners Essential Stretches Videos

Watch our Runners Essential Stretches videos helping you #RunBetter every day Our Runners Essential Stretches vidoes are just a small part of the RunBetter solutions available in-store. They are provided by our qualified team who are here to help you be your personal best.  Find out how you can RunBetter with Advance Performance. The RunBetter Runners Essential Stretches

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Meet our Running Shoe Guru

Need advice on replacing your running shoes? Now you can call or email our Running Shoe Guru for help During social distancing we’re unable give you in-store gait analysis, but we’re reaching out to customers who might be in need of running shoe advice and sharing with you the Advance Performance Running Shoe Guru. Some

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COVID-19 Coronavirus Statement

Response to COVID-19 Coronavirus Advance Performance is a customer-facing company and, as such, we are taking precautionary measures for both our employees and our customers. We will place hand santiser gel in strategic places throughout our stores for both employees and customers to use as they enter and exit the building and for regular use

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Beginners running tips

Our best beginners running tips Our own strapline “The Running and Triathlon Stores for Everyone” really does mean we positively encourage all abilities, beginners or seasoned professionals. We know that as a specialist store people sometimes feel a little intimidated by the label, especially when just starting out. We welcome runners of all abilities and especially beginners,

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Top 10 Benefits of Running

There are many benefits to adding running to your fitness regime Here we list just a possible top 10 benefits of running 1. Overall mental health Your body releases chemicals which help with mental wellbeing. 2. Increased lung capacity Lessens the effects of asthma, helps strengthen lungs and bronchi. 3. Blood pressure Your arteries expand

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Are you sitting up straight? – Upper Crossed Syndrome

Upper Crossed Syndrome – are you sitting up straight? My mum always used to say to me “sit up straight” if she ever caught me slouching. She was definitely on to something. I’m not sure she knew the reason why she said it to me but it is something I remember whenever I find myself

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Sleep and Injury

What’s the connection between sleep and injury? Are you more likely to have a sport injury if you’re not getting enough shut-eye? Here’s the scenario, do you recognise any of it?   It’s 6am, you get up, go for a run, grab breakfast, drop the kids at school. Work all morning, grab a sandwich, work all

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Heart Rate Training

Heart rate training allows a runner to accurately monitor how hard they are training during their runs rather than how hard they think they are running. Maximum Heart Rate Most of the watches that runners use, calculate the person’s maximum heart rate by using the formula; 220 minus your age. Herein lies the problem. When

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Online running resources

Running is one of the most basic and natural forms of exercise that we can take part in, however in this digital, multimedia age there are a plethora of online running resources out there to help you. Online running resources can offer a lot to the runner. Websites such as FETCH everyone and Runners World

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Stay Focused with Goal Setting

Goal setting is key to getting the results you want as a runner, regardless of age or ability Many people take up running with a specific objective and goal setting can really help. Whether it’s to complete a marathon, lose weight or raise money for charity, goal setting provides the building blocks that allow us

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NEW Peterborough beginners running course

RunBetter Beginners Running Course Date: TBA Time: Cost: £25.00 Peterborough Store Have you ever wanted to run but thought that it just wasn’t for you or maybe you think that you’d love to begin running but don’t know where to start? Then run4fun is the course for you! The course consists of 8 x 1 hour sessions

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