Club Partnership Programme

AP Club Partnership Programme

Why not join our Club Partnership Programme?

Register your club and enjoy the following benefits:

~ Club Discount
~ Club Points
~ Loyalty £’s
~ Price Match Request
~ Promote your club to the AP Community
~ Promote your events to the AP Community

Club Discount

If any of your members know what shoe they need and do not wish to have a gait analysis, they will receive a 10% club discount off any shoes in stock.

They can also order shoes and receive the same Club discount. They can still try the shoes on and run in them, they still have all of the follow-up support they would expect from AP and they will also receive Loyalty £’s on their personal account too.

For example, Running Shoes RRP £120.00
With Club Discount: £108.00
Saving £12.00

The Club Discount also applies to all clothing and accessories.

Please Note:
The cost of our RunBetter Gait Analysis is £20, which is refunded when you buy a pair of shoes. As a Club Member, you will either get your £20 Gait Analysis fee refunded or your 10% club discount, whichever is the greater of the two.

Club Points

Advance Performance will also reward your Running Club with AP Club points every time one of your members shops with us.

The reward points will be redeemable against a range of products and services that the Club can use as awards, gifts and prizes, ranging from Shokz headphones, Running Shoes, Event entries, Headtorches, VO2 max testing to Chip Timing credit.

Loyalty £’s

Whatever your members buy from AP, we will give them loyalty £s direct onto their account linked to their email address, ready to be spent on a future visit.

For example, Running Shoes RRP £120.00
With Club Discount: £108.00
Loyalty £’s: £2.16
Net cost: £105.84
Saving £14.16

Price Match Request

The ultimate commitment to providing your club members with the very best value is our Price Match Request facility.

If you are a Member of a Running Club that is participating in the AP Club Partnership Programme. We invite you to request a price-match on any item that we stock.

Where possible we will match the price of an identical product that is in stock with another retailer at the time of the price-match request. If we do not have the item in stock, we will do our very best to get the item within a few days at the matched price.

Club Code

Each Participating Club will be provided with its own unique Club code to share with its members. The Club code will need to be supplied at the till to allocate the Club points to the Club.

Promote your Club and Events

We would be delighted to promote your Club and events to our local running community (Circa 25,000 runners) We are truly looking to create a mutually beneficial partnership.

AP Club Advocate

Each participating Club will be invited to nominate two AP Club Advocates who will be responsible for forwarding the information from AP to their members via the Club’s Social media platforms and email database.

AP will provide the Club Advocates with regular updates and information to be circulated to the Clubs. This is likely to be twice a month.

Naturally, the Club Advocates will be well looked after by AP.

Guidance for Club Advocates

To register your club please email

Points on 30/05/22

Participating Clubs

Fenland Running Club
Werrington Joggers
Hunts AC